Expertise of 15+ years in simplifying finances and enriching life

We add time to the lives of busy and successful professionals and senior management executives across the globe, by helping them have a panoramic view of their finances.

We make personal finance easy for you. We look at where you are, help you to identify the good and not-so-good parts and work with you to build a roadmap.

We take a metrics based approach and offer a grounded advice. We work closely with you throughout the engagement and our biggest value addition to clients is that we hand hold them during the turbulent times. Our approach revolves around perpetual engagements. We are happy to have a very high client retention ratio. 

Visions:

To be a globally recognized as a person that adds meaning to finances by integrating life goals with money

Mission:

Enriching lives by simplifying and managing finances through structured holistic financial planning

Our Values:

Client First, Integrity, Commitment, Empathy, Ownership

Mrs Anuja Dhanuka

Mrs Anuja Dhanuka is Founder & CEO, is also the Chief Advisor for ASD Fin Smart. She has 16 years of experience in financial industry. She has completed her B.com, CFP, and CFA (ICFAI). She is known for her deep understanding of personal finances and its challenges. She is an expert in her subject matter.